Portrait of Joel Cochran

Joel Cochran

Sales Manager and Finance Manager

Sales leadership, automotive finance, and digital sales, with a career built across the sales desk, the finance office, and more than a decade of e-commerce and technology.

Fort Wayne, Indiana

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About

Joel Cochran is an automotive sales and finance leader currently holding dual Sales Manager and Finance Manager roles at a high-volume independent dealership. His career has been built across the sales desk, the finance office, and regional inventory leadership, with a proven record in special finance, deal structuring, and lender relationships.

Before the dealership years, he spent 11 years as an Ecommerce & Technology Director, a foundation that gives his sales and finance leadership genuine depth in web development and online sales. He completed formal sales management certification in 2026 and holds multiple certifications in sales methodology, digital advertising, and analytics.

Experience

Big City Cars, Fort Wayne, IN

Sales Manager & Finance Manager (dual concurrent roles)
Feb 2026 - Present

Combined responsibility for the sales desk and the finance desk at the same store, one accountable leader for deal flow from first pencil through funding. Desks deals, structures financing, and presents F&I products through menu selling for a customer base with a heavy special-finance mix. Works lender relationships across prime and subprime programs, leads and coaches the sales team, and maintains F&I compliance discipline across contracts and lender documentation.

Assistant Finance Manager
Jun 2025 - Feb 2026

Sales Consultant
May 2025 - Feb 2026

Returned to the store in sales and moved into the finance office within a month, then promoted into the dual Sales Manager and Finance Manager role.

Finance Manager (first stint)
Aug 2022 - Mar 2023

Ran the finance office: lender submissions, deal structuring, menu presentations, and funding follow-through.

Career Break, Family

Full-Time Parenting
Jan 2023 - May 2025

RightWay Auto Sales

Regional Inventory Director
Jul 2022 - Aug 2022

Directed inventory across the region, the final role in a two-year progression with the group.

Sales & Inventory Manager, Kokomo
Feb 2022 - Aug 2022

Managed sales and inventory for the Kokomo location.

Sales Associate
Aug 2020 - Aug 2022

Front-line vehicle sales in a subprime-focused retail environment, the foundation for later special-finance management work.

Byrider

Sales Associate
Sep 2019 - Aug 2020

Vehicle sales in a buy-here-pay-here and special-finance retail model, working directly with credit-challenged customers.

Acousticom Corporation

Ecommerce & Technology Director
Jan 2008 - May 2019 (11 yrs 5 mos)

Directed the company's e-commerce and technology operations for over eleven years, overseeing web development and online sales channels. This technology leadership is the foundation behind his later career in automotive sales and finance.

South Bend Media

Owner / Photographer (concurrent with Acousticom)
Feb 2012 - Jan 2016

Owned and operated a small photography business.

Education

Purdue University, Information Technology, 2005 - 2009

Credentials

Sales Management Training: Strategies for Developing a Successful Modern Sales Team

HubSpot Academy, 2026

Inbound Sales Certification

HubSpot Academy, 2026

Frictionless Sales

HubSpot Academy, 2026

HubSpot Sales Hub Software Certified

HubSpot Academy, 2026

Google Ads Search Certification

Google Skillshop, 2026

Google Ads Display Certification

Google Skillshop, 2026

Google Ads Video Certification

Google Skillshop, 2026

Google Analytics Certification

Google Skillshop, 2026

Introduction to Cybersecurity

Cisco Networking Academy, 2026

Foundations: Introduction to Cross Border Selling

Shopify, 2023

Analyze Data to Answer Questions

Coursera, 2023

Process Data from Dirty to Clean

Coursera, 2023

Prepare Data for Exploration

Coursera, 2023

Ask Questions to Make Data-Driven Decisions

Coursera, 2023

Foundations: Data, Data, Everywhere

Coursera, 2023

Getting Started in Google Analytics

Coursera, 2023

Google Sheets

Coursera, 2023

Google Sheets: Getting Started

Coursera, 2023

Introduction to Data Analytics

Simplilearn, 2023

Professional Development

Essentials of Prompt Engineering

AWS, completed coursework

Fundamentals of Machine Learning and Artificial Intelligence

AWS, completed coursework

Fundamentals of Sales and Marketing

Goldman Sachs 10,000 Women, completed coursework

Fundamentals of Business Finance

Goldman Sachs 10,000 Women, completed coursework

Fundamentals of Leadership

Goldman Sachs 10,000 Women, completed coursework

Fundamentals of Financial Planning

Goldman Sachs 10,000 Women, completed coursework

Core Competencies

  • Sales Leadership
  • Sales Management
  • Automotive Finance (F&I)
  • Special Finance / Subprime
  • Menu Selling
  • Desking
  • Deal Structuring
  • Credit Analysis
  • Consumer Lending
  • Regulatory Compliance
  • Team Building
  • Sales Coaching
  • Recruiting & Hiring
  • Negotiation
  • Customer Relationship Management (CRM)
  • Online Sales
  • Web Development
  • WordPress
  • Microsoft Excel
  • Data Analysis
  • Artificial Intelligence (AI) Tools

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